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This book provides a clear understanding of what pop up stores are, how they developed and why they gained importance in today’s retail environment.
£44,99
Reviews
“The global pandemic has irreversibly destabilised the retail industry, and at a time of significant uncertainty, agility, creativity, and innovation has been critical to survival. This book on pop-up retailing is therefore very timely, offering academics, students, and industry practioners a novel, experiential and engaging approach to new ways of retailing in the new normal”.
– Bethan Alexander, Senior lecturer, course leader MA Global Fashion Retailing, Research fellow
“At a time when the traditional rules of retail engagement, and the companies which practised them, are under threat Dr Ghalia Boustani has written the vade mecum of pop-up retailing. “Ephemeral retailing”, as she terms it, is powerful tool for both retailers and brand marketers in a world that values the agile and the transient. Exhaustively researched and consummately analysed, this book helps to clarify concepts that have hitherto been loosely discussed in the popular media. As such it will be of interested not only to academics but also to all those responsible for the strategic management of the pop-up format.”
– Bill Webb, Senior Lecturer, Retail Management, The London College of Fashion Business and School, and Memeber of the Ebeltoft Group of Retail and Brand Experts
“Over the last decade or so there has been growth in Pop-up retailing. Understanding the reasons behind this, the reactions to such operations and thinking about their future in both retail and place terms is critically important. This book provides a step forward by bringing such considerations into place”
– Leigh Sparks, Professor of Retail Studies and Deputy Principal University of Stirling
“Ghalia provides a highly relevant text with expert insight into the historical, current and future strategies of ephemeral business models. This book is a must read for any student studying retail marketing or consumer behaviour”.
– Ranjit Thind, Lecturer International Fashion Marketing and Management, Coventry University, London, UK
More on Pop-Up Stores & Ephemeral Retail?
Often described as the “hottest” retail phenomenon, ephemeral retail concerns the growth of pop-up stores as a new mode of retailing. These temporary stores “pop-up” without notice, quickly attract crowds, then disappear or morph into something else. Although they share similarities with traditional physical stores and online stores, ephemeral stores outshine existing retail formats as they have many unique and differentiating characteristics.
Reviews
“Boustani’s cogent synthesis of pop up retail offers valuable insight to students and practioners interested in ephemeral retail. Whilst pop up’s have been a hot topic for the past two decades, this book provides a fresh perspective on the pertinent aspects that make this retail format still salient today.”
— Bethan Alexander, Course Director MA Fashion Retail Management and Research Fellow, London College of Fashion, UAL, UK
“A highly relevant text with strong contemporary resonance drawing on the domains of branding strategy, consumer behaviour and experiential management.”
— Ranjit Thind, Lecturer & Consultant at International Fashion Management & Marketing, Coventry University London, UK
“Pop-up retail is a practicable business model in the postmodern age, offering agile retail formats that function to test new markets and express brand identity in novel ways. Ghalia Boustani’s insightful text assesses the ephemerality of retail as a concept wherein its structures and geographical locations are fluid with pop up retail being the finest example of this.”
— Dr Ruth Marciniak, Programme Leader MSc Fashion and Lifestyle Marketing, Glasgow Caledonian University, UK
“What was trend becomes strategy for brands, rather than exposing their products, providing experiences to their consumers. Ghalia Boustani is extremely didactic and descriptive in her vast research because, besides a historical survey of the ephemeral context in retail, this is an indispensable book for those who want to know and deepen their knowledge about consumption.”
— Sabrina Levinton, Designer and Innovation Consultant at FIEP, Brazil
“Customers always want more, and they want it faster, and this dynamic does not seem to decrease. Providing exclusive products is key to the sustainability of retailing. Therefore, pop-up stores and, to a larger extent, short-term events are the future of retail. Ghalia Boustani’s consistent research provides a precise and perceptive overview of the current transformation happening in the retail industry.”
— Pierre Bellon, Business Operations Manager at Storefront
“From the vagabond city vendors at the turn of the twentieth century to the latest tech-infused pop-up stores in the Manhattans of today, Ghalia’s Ephemeral Retailing takes you on a colorful and exciting journey of the ‘Pop-Up’ phenomenon. She elegantly describes the uniqueness of these retail stores and intricately unpacks the different customer experiences they provide. The book is rich in thoughtful analysis, evidence and research; sensitive to the blurring boundaries between customer and the retail environment; and is an absolute delight to read. If you are working towards growing your relationship with the postmodern consumer and would like to explore the possibilities, then this book is for you!”
— Darine Najem, Consultant for Behavioral, Organizational and Systemic Change – Executive Board Member at the ChangeLeaders alumni of the Said Business School at Oxford University, UK and HEC Paris, France
About the author.
Ghalia Boustani is a researcher at Paris 1 Panthéon Sorbonne and holds a Doctorate degree from Ecole Supérieure des affaires. Her main research interest is in ephemeral retailing; she has developed her first research on pop-up stores in the Middle East and now is focusing her research on studying pop-up stores in Europe.
Ghalia Boustani
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