by admin3121 | Nov 22, 2020 | Non classé
Pop-up retailing is about excitement, intrigue, hype, novelty… It is about the “now”, the “right here”, the “it” thing …. An experience that triggers emotions and activates the senses. Some brands seem to have misinterpreted what pop-up retailing is, or didn’t grasp...
by admin3121 | Nov 22, 2020 | Non classé
Looking at the context of retailing and its development, pop-up retailing has naturally developed under the existing influencing factors, and that can be adopted by retailers to serve or fill in the newly recognized needs of consumers. Retail moved from hawkers,...
by admin3121 | Nov 22, 2020 | Non classé
Brands have been working on the development of experiential hubs that help them come closer to their target audience. Coming closer to the target audience also means going to where the customer is. Pop- up retailing is one of the strategies that aided in the...
by admin3121 | Nov 22, 2020 | Non classé
“The fashion retail industry has undergone some significant changes in the past few years. Not unlike many other industry verticals, online and mobile channels have forever changed the shopping experience in brick and mortar stores. The good news is that consumers...
by admin3121 | Nov 22, 2020 | Non classé
The hub of lifestyle men’s accessories found a home at “Pop Up Concepts”. Those looking for distinctiveness and exceptional items have access to products rarely found on the market and irreplaceable to whom seek them. Having an eye for such products requires skills...
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